did you say
'brand' ?

Observations
about brand

observations about brand
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In an increasingly complex world, in constant acceleration…
In increasingly competitive and uncertain markets...

The new
equation for
companies


Connected and influenced
individuals

+

A quest for sustainability

+

A quest for meaning



Responsible
companies
acting for others

+

A new legal
framework

+

The pressure
from Millennials
(consumers,
contributors)

MEANING

PROGRESS

PROOF

CONSISTENCY

CHOICE

The brand
helps solve
this equation

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The company gives meaning to its actions through the brand

The brand forces leaders to have a unique competitive and sustainable vision in their markets, a source of progress

The brand can only convince through proof, by aligning what the company does with what it says, in full transparency

The brand brings consistency and internal cohesion

The brand requires simplicity and induces people to make choices