did you say
'denelen' ?
Hélène Touati
Over 30 years of experience. Graduate of HEC (business school)
- Experience both in consulting and within companies
- Marketing consulting and brand strategy:
- Bossard Consultants, Young&Rubicam
- Head of Brand&Business / DDB
- Board director at Interbrand Paris
- CMO, member of the executive committee (Fnac, EMI, BHV, Carrefour, Ecotel)
- Teaching at HEC and Essec business school
- Major clients:
- Auchan, Lenôtre, The Originals, Sysco, Saint-Gobain, Accor, L’Oréal, Galeries Lafayette, SNCF, La Poste, Cap Gemini, G-square
- Pianist (accomplished), golfer (beginner)…
Our backgrounds
- French, English, Spanish
- B2C and B2B experiences in various sectors both in France and abroad
-
Expertise areas:
brand strategy, brand management, brand activation plan, transformation plan, employer brand, design and retail design, communication, innovation, diversification, team management, business partners supervision
Denis Bonan
Over 30 years of experience. Graduate of HEC (business school)
- Agency experience:
- Advertising (O&M, Havas, Young & Rubicam)
- Brand strategy and Design (CEO of Brand Company at TBWA France)
- Consulting experience:
- Consulting and brand strategy (Head of Lippincott Paris within Oliver Wyman group)
- Major clients:
- Yves Rocher, Espace Emeraude, Auchan, Lenôtre, Eco-systèmes, Eco-mobilier, The Originals, groupe Brake, H&M, Sncf, Weber/Saint-Gobain, Mondial Tissus, Orange, adidas, Danone, Groupe SOS, Parcours, TAG Heuer…
- Sports (Tennis, football) and music composer
Who we are
A THROUGH-THE-BRAND
CONSULTANCY
created by 2 business partners with
complementary backgrounds
combining proven brand expertise
and a rigorous consulting approach
favouring co-building
on a human scale
tailored solutions
Who we are
not
a design agency
a communication agency
a market research company
brand gurus
a consultancy that ‘knows
everything’ and already
has everything as an
off-the-shelf solution
Various form of
accompaniment
WE HELP
ADDRESS THESE
CHALLENGES
Rationalising
brand portfolio
Brand architecture
Rebranding
Merging
Repositioning
Reviving DNA
New offer
New target
New point of
sale concept
Private label
Internationalisation
Employer brand
