did you say
'brand' ?
In an increasingly complex world, in constant acceleration…
In increasingly competitive and uncertain markets...
The new
equation for
companies
Connected and influenced
individuals
+
A quest for sustainability
+
A quest for meaning
Responsible
companies
acting for others
+
A new legal
framework
+
The pressure
from Millennials
(consumers,
contributors)
MEANING
PROGRESS
PROOF
CONSISTENCY
CHOICE
The brand
helps solve
this equation
The company gives meaning to its actions through the brand
The brand forces leaders to have a unique competitive and sustainable vision in their markets, a source of progress
The brand can only convince through proof, by aligning what the company does with what it says, in full transparency
The brand brings consistency and internal cohesion
The brand requires simplicity and induces people to make choices
